The AA

With over 47 briefs to deliver across CRM and BLT comms, I introduced ai into our creative workflows to help us keep up without dropping creative quality. Some highlights below.

To bring to life AA home insurance we created a water damaged DM and email.

Glastonbury, great for music, not so great for cars and campers. This on site campaign reminded festival goers that It's ok, they're with the AA.

Reactive social allowed The AA to be part of the conversation online.