Shell

As Global ECD on Shell I worked on brands across the entire portfolio including, V-Power, Helix, Rimula, Recharge, Aviation, Cafe, Internal comms, winning social and influencer awards. For Helix we demonstrated the extra power and responsiveness it gives your engine by challenging Lewis and Charles to keep up with an 'Ever Changing Track.'

Helix is 99.5% pure but how pure are our drivers. Let's play 'never have i ever' and see.

We challenged Carlos and Charles to keep up with a drone in a fitting goodbye 'a la Fast and Furious'. The internet and jurors got it, awarding it Gold and silver awards at Drum awards.

The magic of PurePlus technology told through the medium of... well... magic.

Global influencer campaign for Helix winning Gold at the Drum awards.

Performance, it's an internal human drive to do better, achieve more. And Helix shares this drive.

Deep within everyone and every engine is a power waiting to be unleashed.

So good we did it for Ducati too.

With so many benefits Rimula is like wellness for truck engines. #TruckWellness