Royal Mail

Working on both the B2B and B2C parts of the brand we broke the preconceptions and brought to life the magic of mail. CMOs weren't considering mail, believing it wasn't as effective as digital. We made them take notice with a confident unexpected campaign that they didn't expect.

The public believed you had to queue up at the post office to use Royal Mail, so we showed that with Click & Drop, you're free as a bird.

CMOs believed that no-one was using mail. So we proved them wrong with a campaign and content series featuring their peers and ad land legend Rory Sutherland.

No campaign about DM would be complete without a cheeky DM playing to the CMOs ego's.

CMOs believed there wasn't much creative potential with mail. So we sent out a DM filled full of inspiration and techniques that were physically irresistible.