Royal Mail

Working on both the B2B and B2C parts of the brand we needed to break preconceptions surrounding mail. On the B2B side CMOs weren't considering mail, believing it wasn't as effective as digital. So we developed the platform 'Unleash the magic of mail' a smart way to talk about mail's incredible RTBs. Then executed it in a totally unexpected and un-ignorable way.

On the B2B side the public believed you had to queue up at the post office to use Royal Mail, so we showed that with Click & Drop, you're free as a bird. While creating a sticky slogan 'Click. Drop. Done' to remind them of how simple it is.

CMOs believed that no-one was using mail. So we proved them wrong with the platform 'Totally mailed it'. An advocacy campaign and content series featuring their peers and ad land legend Rory Sutherland.

No campaign about DM would be complete without a DM playing to the CMOs egos.

CMOs believed there wasn't much creative potential with mail. So we created the 'physically irresistible' book. A DM filled full of inspiration and techniques that CMOs could use to level up creativity in their mail.