To bring to life Everest's heritage in print, we brought back to life the art of a long copy ad.
Everest
To help position Everest as the premium choice for your windows, we decided to lean on their heritage and brought back the tag line 'Fit the best' from the 80s. Then pastiched the product demo ads once fronted by 'Ted Molt' with new front man 'Craig Doyle.'