To help them connect on a more emotional level we moved Helix from functional product films into human stories. Aligning the product with that internal drive to be better and push yourself we developed the platform: Performance drives you, performance drives us.
Leveraging the insight that deep within everyone and every engine is a power waiting to be unleashed, we developed a platform and execution 'Unleash the power within' that could adapted across V-Power, Helix, Ferrari and Ducati.
To show the extra power and responsiveness Helix unleashes from your engine we challenged Carlos and Charles to keep up with a drone in a fitting goodbye 'a la Fast and Furious'. The internet and jurors got it, awarding it Gold and Silver at the Drum awards.
Helix is 99.5% pure, but how pure are our drivers? Let's play 'never have i ever' and see.
Life is like an Ever Changing Track, you never know what twists and turns are coming. Helix gives you the the extra power and responsiveness to keep up. Can Lewis and Charles unleash it on a track that is constantly changing?
PurePlus technology has so many benefits it's like magic. We turned a dull product film into something more engaging through the medium of... well... magic. Even the drivers were interested!
Helix had never used influencers before, fearing the content would not reflect the premium feel of the brand. With careful curation we created 'On the road to Maranello' a Global influencer campaign. So good it won Gold at the Drum awards.
A wellness video for an oil brand? Well with so many benefits Rimula is like wellness for truck engines.
